Jellycat Jack hasn’t got the hang of this skiing thing just yet.

You see, as the Jellycat team leader, he’s usually pretty busy – dotting the ‘i's, crossing the ‘t’s, keeping Amuseables Peanut out of mischief. But out here on the slopes in his alpine finery... he’s making the most of the peace and quiet.

So, when the instructors break out the boards, he prefers to wander off to a hushed corner, take a deep breath of crisp mountain air, and relax. Ahhhh. Bliss.