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About Us

Hi! I'm Courtney Harnum, the owner and operator of Adora Boutique. We're located right on the Trans-Canada Highway in Whitbourne, Newfoundland, about 45 minutes outside of St. John's. We're a family business with a ton of history.

I took ownership of the business in May 2018 from my mother, who ran Judy's for 28 years. My entire life she has taught me the ins-and-outs of running a retail business. Even though I'm now the owner, she and my dad are still a big part of Adora, and I wouldn't want to do it without them.

Running a business is something that's been part of my family since my grandparents opened up their first business back in the 1940s. My grandmother Dora ran the general store with my grandfather, and shared the buying responsibilities with him. She was a total girlboss back when that was a really rare thing. You really have to be to run a business while also being a mother to 11 children.

I truly admired her. She was always so classy, strong, and kind, and had so many pretty things! I have so many wonderful memories of Sundays growing up playing in her jewelry box; I really credit her with giving me an appreciation for beautiful things. She was my kindred spirit and because I admired her so much, I wanted to honor her in some way when I took on ownership of the business. So she became the Dora in Adora Boutique, and now we work hard to bring to our community the same appreciation for beauty, the same kindness and sense of home that she always brought to our family.

Mom and I hand-select the most beautiful, stylish collections we can find on our annual buying trips to Toronto and Montreal to find new pretty things to bring back home. That said, we also favor local brands, artists, and artisans where possible, and are always striving to find more fair-trade and ethical products where we can. I feel incredibly lucky to be able to do these things with my mother, and so very happy to be able to bring these beautiful things back home to the people of Newfoundland.

I like to think we have something for everybody, no matter what beauty means to you. Thank you for visiting our website, and please drop in to see what beautiful things we can bring into your life!

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