This hair product is innovative with a premium smooth feel. As you may know, a lot of the products on the market are full of water and chemicals. The clay-like texture allows you to easily work the product into your hair. In fact, the metal lid in combination with the stay-fresh resealable disk regulates oxygen flow to help keep the pomade intact longer, keeping your look going strong for days! It also works great on all hair types and texture, both short and long!